All good marketing tells a story. But what is your story? And who is your audience? Once you know the answer to those two questions you can figure out how to communicate your story.

Deciding on your story is of the utmost importance. So write it out.

What are you offering? Who is it for? What needs does it meet? Where is it located, being used, or found? What problem does it solve?

All good stories have a hero. That is your target audience. By using your product, they defeat the enemy and solve the problem.

Now, you can have a primary audience, a secondary audience, and a tertiary audience.

The primary audience is the one you want to focus your storytelling on. This is who your marketing is going to be aimed toward because they are going to respond the best. What needs are your services or products meeting? Who has those needs?

While marketing toward the primary audience, you have to keep in mind the secondary and tertiary audiences as well. These are groups that would also benefit from your products or services, but aren’t the key demographic. They are like the supporting characters to your hero.

Knowing your story and your target audience will help you decide on your messaging, how you want to communicate your story, and later your content plan.

Not sure how to share your brand’s story, what it is, or how to figure out your target audience? LJ media can help with monthly content strategies, storytelling campaigns, and brand messaging intensives. Your calling communicated clearly!